본문 바로가기 메뉴 바로가기

NOLJAK Story

NOLJAK is a Portmanteau of the Words ‘Nori (Play)’ and ‘Changjak (Creation)’.

Nori (Play) and Changjak (Creation)

‘Play is the purest most spiritual activity of man at early childhood .’ - Friedrich Wilhelm August Frobel
Frobel said that play is the purest activity of children and that inner creative nature is expressed through play.
Children grow as creators of new worlds by expressing themselves with play and interacting with the world.

‘It took me four years to paint like Raphael, but a lifetime to paint like a child .’ - Pablo Picasso
The creativity achieved by Pablo Picasso is based on purity of a child.
Therefore, Picasso believed that you must not lose that purity even when you are an adult to become a true artist.

Frobel found purity from children’s play, and Picasso found creativity in children’s purity. Children play endlessly while trying to create new things and express their creations externally. Various stories and images, and expressing activities created from the purity of play are thus creations. The head and tail of a coin can never meet, but are fateful beings that must stay together throughout their entire life. Play and creation are two sides of the same coin, which is the most important value that is destined to stay together with children during their growth and learning.

Spreading the name NOLJAK to the whole world, and doing NOLJAK with all the children of the world means that purity of children must be connected to the creativity that is definitely needed in the 21st century. This is the belief of NOLJAK and the educational philosophy that all of NOLJAK’s teachers must observe.

  • Nol is an abbreviation of nori (play) and the English alphabet O is the image of an observing child’s eye.
  • We made the l in nol into the capital letter L, and had it face the J of Jak to express that play and creation are connected to each other and cannot be separated.
  • The a in Jak is also an image of a child’s eye, and together with O in nol, they express two eyes of a child shining with purity and creativity.
  • By expressing the Korean word NOLJAK in English, we put our wish that NOLJAK’s thoughts would be shared with all the children of the world.